One price list. The same for everybody.
For food trucks and restaurants around Atlanta. Every system has a setup price and a monthly price. Build more than one at once and the setup drops — and a package is just those systems added up by the same rules, so the two always land on the same number.
Every system, priced on its own.
The website is in every build. Everything below it goes on top.
| What | Setup | Monthly |
|---|---|---|
| WebsiteReady now | $400 | $97 |
| Truck TrackerComing soon | +$400 | +$50 |
| Online OrderingReady now | +$500 | +$60 |
| Catering LeadsComing soon | +$300 | +$30 |
| Missed Call Text-BackComing soon | +$150 | +$30 |
| Review BoosterComing soon | +$300 | +$40 |
| Show Up on Google MapsReady now | +$300 | +$75 |
| Text ClubComing soon | +$300 | +$50 |
| Phone AnsweringReady now | +$600 | +$150 |
| Second LocationReady now | +$200 | +$30 |
Phone Answering includes 300 call minutes a month; past that, 30¢ a minute.
Services — my time, not software
Quoted next to a build, never inside one. These take no package discount and are not in the ceiling above, because a shoot and a person do not get cheaper when you buy a second system.
| Service | One time | Monthly |
|---|---|---|
| Menu or flyer designReady nowOne time, print-ready. Printing is billed at cost, with the invoice. | $400 | — |
| Social profile setupComing soonOne time. Instagram and Facebook made to match your Google listing and your storefront. | $400 | — |
| Posts every weekComing soonOne shoot a month at your place, then 8 to 12 posts written and scheduled for you. | $300 | $450 |
| AdsComing soonA management fee plus your own ad spend, scoped in person. Not sold off a page. | Ask | Ask |
Build more at once, and the setup drops.
Systems built together share the same site and the same accounts, so there is less work — that is where the discount comes from. Monthly cost grows with every system, so that discount stays small.
| Systems | Setup | Monthly |
|---|---|---|
| 1 | Full price | Full price |
| 2 | 10% off | Full price |
| 3–4 | 20% off | 10% off |
| 5 or more | 30% off | 15% off |
- Count the systems, not the websiteThe website is in every build and does not count toward the number. The website plus two systems is the two-system discount.
- It comes off the website tooOnce a discount applies, the percentage comes off the website as well as the systems.
- Two things never take oneThe Phone Answering monthly, because calls cost me by the minute, and the Second Location add-on.
- How totals are roundedSetup rounds down to the nearest $50, so it only ever drops, by up to $49. Once a system is added, the monthly rounds to the nearest price ending in 9. The website on its own stays at $97.
- A discount locks in for six monthsAny discounted build has a 6-month minimum. Leave before that and the setup discount is owed. Every other build has a 3-month minimum.
- Truck Pro setup, added up
- $1,600
- 20% off
- $1,280
- Rounded down to the nearest $50
- $1,250
- Monthly, added up
- $237
- 10% off
- $213.30
- Rounded to the nearest price ending in 9
- $209
That is Truck Pro: $1,250 to set up and $209 a month, whether you pick the package or choose the same 3 systems yourself.
Setup only ever rounds down. The monthly can land a few dollars either side, and it rounds with even one system added: the website plus Truck Tracker is $149 a month, not $147.
Or start from a package.
Each one is a set of systems from the chart above, priced by the same rules. Pick one, or tell me what to swap.
Coming soon: marks a system that is coming soon. It can be in your plan today and is not charged until it is ready. Every package with two or more systems has the 6-month minimum.
If you run a truck
Truck Starter
Your site, and where the truck is today.
Website · Coming soon: Truck Tracker
$800setup$149a month
Text me about Truck StarterTruck Pro
Where I would startStarter, plus orders placed ahead and a catering form that answers for you.
Website · Coming soon: Truck Tracker · Online Ordering · Coming soon: Catering Leads
$1,250setup$209a month
Added up, before the discount:
Text me about Truck Pro$1,600 + $237/moyou save $350 on setupTruck Full
Everything in Pro, plus the part that brings people back.
Website · Coming soon: Truck Tracker · Online Ordering · Coming soon: Catering Leads · Coming soon: Review Booster · Coming soon: Text Club
$1,500setup$279a month
Added up, before the discount:
Text me about Truck Full$2,200 + $327/moyou save $700 on setup
If you run a restaurant
Restaurant Starter
Your site, taking its own pickup orders.
Website · Online Ordering
$900setup$159a month
Text me about Restaurant StarterRestaurant Pro
Where I would startStarter, plus the two things that bring new people in.
Website · Online Ordering · Coming soon: Review Booster · Show Up on Google Maps
$1,200setup$249a month
Added up, before the discount:
Text me about Restaurant Pro$1,500 + $272/moyou save $300 on setupRestaurant Full
Everything in Pro, so a missed call or a catering request never goes cold.
Website · Online Ordering · Coming soon: Catering Leads · Coming soon: Missed Call Text-Back · Coming soon: Review Booster · Show Up on Google Maps · Coming soon: Text Club
$1,550setup$329a month
Added up, before the discount:
Text me about Restaurant Full$2,250 + $382/moyou save $700 on setupRestaurant Full + AI
Full, with the phone answered by AI instead of a text back.
Website · Online Ordering · Coming soon: Catering Leads · Coming soon: Review Booster · Show Up on Google Maps · Coming soon: Text Club · Phone Answering
$1,850setup$449a month
Added up, before the discount:
Text me about Restaurant Full + AI$2,700 + $502/moyou save $850 on setup
If you run both
Restaurant + Truck
Where I would startOne site for the restaurant and the truck, with nearly everything switched on.
Website · Coming soon: Truck Tracker · Online Ordering · Coming soon: Catering Leads · Coming soon: Review Booster · Show Up on Google Maps · Coming soon: Text Club
$1,750setup$339a month
Added up, before the discount:
Text me about Restaurant + Truck$2,500 + $402/moyou save $750 on setupRestaurant + Truck, ordering at both
The same, with orders taken at both.
Website · Coming soon: Truck Tracker · Online Ordering · Coming soon: Catering Leads · Coming soon: Review Booster · Show Up on Google Maps · Coming soon: Text Club · Second Location
$1,950setup$369a month
Added up, before the discount:
Text me about Restaurant + Truck, ordering at both$2,700 + $432/moyou save $750 on setup
The terms, before you ask.
- Paying for the buildHalf the setup to start, and half when it launches.
- The minimum3 months on any build, 6 on a build with a package discount.
- How it rolls outOne system at a time, one every two to four weeks, so each one is working before the next goes in.
- Anything that textsTruck Tracker, Review Booster, Text Club and Text-Back need your texting number registered with the carriers first. That takes days to weeks, and I tell you where it stands.
- Card fees and hardwareCard processing fees are yours, the same as any card reader. Order printers and print jobs are billed at what they cost me, with the invoice.
- If you cancelAfter the minimum, cancel any month and you keep the site.
The rest of it
- Every systemEight systems and the website under them: what each one does, what it needs from you, and its price.
- Online orderingWhy marking a plate up on the app raises the fee with it, and what your own order page has to do to be worth having.
- WebsitesThe ten things I measure on a food business site, the thresholds I measure them against, and what each one costs you.
- AI phoneWhat an AI phone line does on a real call, what it gets wrong, and how to catch it getting things wrong in week one.
- Google listingHours, categories, the attributes people filter on, photos and reviews — and the one ranking factor nobody can sell you.
- Food trucksWhat it costs to run a text list, why a location page has to admit when it is out of date, and when a truck is better off not buying one.
- Start hereThe homepage, and the free report — type your name, it pulls your Google listing and your site and tells you what it finds. About ten seconds, no email.
Tell me what you run and I'll tell you which package, or which two systems, you actually need.